Dear Dairy Campaign

Getting to the heart
of real dairy

There’s no substitute for real, local milk. DFW launched Dear Dairy, a bold, unique campaign to remind consumers that alternative beverages just don’t measure up.

With provocative, conversational creative, Dear Dairy answered questions about how real dairy fits in with a modern, healthy lifestyle. Dear Dairy featured photography of real Washington dairy products, farms, farmers, cows, and even a celebrity chef in a tub of cottage cheese.

 

DOUBLED
web search
traffic
REACHED
over 60 million
consumers
INCREASED
traffic to wadairy.org
3X industry average

 

Billboards and print ads appeared across Washington state throughout 2017

A sampling of the original photography shot for the Dear Dairy campaign

Dear Dairy also reached consumers on the web via digital display ads and social channels

 

 

 

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