Getting to the heart
of real dairy

There’s no substitute for real, local milk. DFW launched Dear Dairy, a bold, unique campaign to remind consumers that alternative beverages just don’t measure up.

With provocative, conversational creative, Dear Dairy answered questions about how real dairy fits in with a modern, healthy lifestyle. Dear Dairy featured photography of real Washington dairy products, farms, farmers, cows, and even a celebrity chef in a tub of cottage cheese.

DOUBLED web search traffic	REACHED over 60 million consumers	INCREASED traffic to wadairy.org 3X industry average

Billboards and print ads appeared across Washington state throughout 2017

A sampling of the original photography shot for the Dear Dairy campaign

Dear Dairy also reached consumers on the web via digital display ads and social channels